One of the objectives of CRM software is to capture data about every contact the

Question

One of the objectives of CRM software is to capture data about every contact the company has with a customer and to store it in the CRM system. Some companies are starting to look at Facebook as a source of contact information or additional information about their customers. Do you think customers should be concerned with this practice? Why or why not? From your point of view what are the advantages that Facebook information may offer to enhance a CRM software or does a CRM software offer enough advantages?

Explanation / Answer

Customer’s concern:

There is no issue with the CRM software retrieving information from Facebook, until you share your personal information in the facebook account.

If you share too much of your personal activities then it has adverse effect on you in any way.

Personal info like:

Likes and dislikes

Hobbies

Advantages of facebook for CRM software:

Advantages of CRM software:

So in my point of view CRM offers the most benefits than CRM using facebook.

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