We have all been involved in conversations on the web centering on a particular

Question

We have all been involved in conversations on the web centering on a particular social object. What kind of content specific social objects based on life-styles-values, preferences, care, and concerns drive customers to engage and participate in online communities and provide a foundation for a sustainable relationship over a period of time? I am interested in the class compiling a comprehensive list of unique social objects based on your personal experiences with online interactions. The best marketers know how to visualize the market from a consumer point of view and connect to the intended target audience. Identify and connect! Week 5: Social Objects that Drive Conversation!

Explanation / Answer

Indeed there could be various social objects based upon the life-styles and preferences of the consumers that helps in striking a conversation in the social platform. These social objects could be to form a group to discuss about books, to discuss about the places to hang around with friends or to make new friends and join for camps, treks, etc. There could be further religious or spiritual objects involved on the online space to explore a religion more, while some may be interested in the power of healing like various therapies such as Reiki, acupuncture, etc. Cultural groups, materialistic pleasures such as online shopping with heavy discounts and offers, social networking, fashion, academics, travelling and ticket booking, etc. all facilitates in knowing what are the current demands of the consumers and the trends in the market. The experiences on the online space can help avail significant data pertaining to various social objects and accordingly, the market can gauge when shall it be the right time to introduce the offering in the market and also help determine if the same shall be accepted by the consumers voluntarily or shall the push promotional techniques be required to generate demand for the same. Primarily, the online space is revolutionary in nature and can hence aid the markets in availing precious information about the social objects in trend into today’s time in a very impactful way.

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