A) media democratization B) media multiplexity C) ad equivalency value D) social

Question

A) media democratization B) media multiplexity C) ad equivalency value D) social capital E) two-step flow model of influence 29) Class example GEICO's "Happier than." Commercials are very contagious because of A) Emotion B) Triggers C) Public D) Stories 30) Social media segmentation strategies include the following EXCEPT A) Use organic social media targeting B) Create a group C) Make a list D) Maintain only one social media account on each network 31) Perpetual beta is a term that describes the desire for Web 2.0 to remain stable without change. A) True B) False 32) The infrastructure of social media includes devices, social software and online traffic. A) True B) False 33) A company's competitors are a part of its internal environment. A) True B) False 34) The final stage of the social media marketing planning process is to establish an activation plan. A) True

Explanation / Answer

29. B Triggers (As the camel in the advertisment trigger the other sad people, how he get benefited by waiting for 15 mins)

30. D Maintain only one social media account on each network (this is not a process and variable for segmentation else all the other are the relatable terms)

31.

32 A True (All are the part of social media infrastructure)

33. B False (Cpmetitors are always a part of external enviroment for which the control is at very minimal level but impact will always be there)

34. B False (The final stage of a social media planning process is the result calculated with some metrics or responses of the activation flan)

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