Frank Roberts recently has been named to head a major manufacturing plant at Dow
ID: 390803 • Letter: F
Question
Frank Roberts recently has been named to head a major manufacturing plant at Dow Chemical. The plant has had significant increases in inventory and declines in net income over the past two years. Frank's task is to eliminate the excess inventory and return the plant to its previous level of profitability. To begin solving this problem, Frank invites suggestions from line workers, gathers managers from various levels of the plant to brainstorm, and talks with experts in the field of operations management. This step in the managerial decision-making process is known as
generating alternatives.
identifying the problem.
implementing a solution.
selecting an alternative.
performance measurement.
a.generating alternatives.
b.identifying the problem.
c.implementing a solution.
d.selecting an alternative.
e.performance measurement.
Explanation / Answer
A. Generating alternatives.
As the situation clearly points out that Frank invites suggestions to brainstorm from all the managers, employees and workers, that it is about finding ways to solve the problem. Each individual may have a prespective that may or may not be valuable to solving the problem at hand. By asking for suggestions, Frank is opening himself to different possible solutions which may help him solve the issue. This stage is called generating alternatives. This step can work wonders because workers and employees may have a better understanding of the cause of the problem since they are working closely with operations.
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