BE ORIGINAL PLEASE ANSWER THE FOLLOWING QUESTIONS DIRECTLY 1. Belling is a chain

Question

BE ORIGINAL

PLEASE ANSWER THE FOLLOWING QUESTIONS DIRECTLY

1. Belling is a chain of coffee shops. Give an example of a point-of-parity and a point-of-difference for the company.

2. Sally’s is a boutique bakery that specializes in cupcakes. How can Sally’s create image differentiation to stand apart from its competitors

3. Your marketing manager has asked you to develop a new customer strategy for your company. Additionally, you have been asked to develop, specifically, a market-penetration strategy to assist in gaining new customers. Describe a market-penetration strategy in this context. (You determine the company and product/service)

4. Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?

5. Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.

Explanation / Answer

Answer to Q1.The company has to make balance between point of parity and point of difference. The example for point of difference can be the Belling can sell high quality brewed coffee beans and serve better taste and provide additional services along with coffee that makes customer come and prefer its coffee shop. While excess of point of difference is not good, it has to be balanced by point of parity. That is by adopting the positive features of competitors product like if the coffee is added with a flavor in competitors coffee shop business than Belling should also adopt that flavor or different add on flavor better than that or similar.

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