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1. WHICH SOFTWARE WOULD YOU USE? Which type or types of computer-aided decision

ID: 3904664 • Letter: 1

Question

1. WHICH SOFTWARE WOULD YOU USE? Which type or types of computer-aided decision support software would you use for each of the situations in the following tasks? Note why you think each of your choices is appropriate. The decision support alternatives are:

Decision support system

Geographic information system

Expert system

Neural network

Genetic algorithm

Intelligent agent

Problem

Type of Decision Support

You and another marketing executive on a different continent want to develop a new pricing structure for products

You want to predict when customers are about to take their business elsewhere

You want to fill out a short tax form

You want to determine the fastest route for package delivery to 23 different addresses in a city

You want to decide where to spend advertising dollars (TV, radio, newspaper, direct mail, e-mail)

You want to keep track of competitors’ prices for comparable goods and services

           

Problem

Type of Decision Support

You and another marketing executive on a different continent want to develop a new pricing structure for products

You want to predict when customers are about to take their business elsewhere

You want to fill out a short tax form

You want to determine the fastest route for package delivery to 23 different addresses in a city

You want to decide where to spend advertising dollars (TV, radio, newspaper, direct mail, e-mail)

You want to keep track of competitors’ prices for comparable goods and services

Explanation / Answer

Answer:

(a) You and another marketing executive on a different continent want to develop a new pricing structure for products: Geographic information system ( Since the two executive resides in differenet continents).

(b) You want to predict when customers are about to take their bussiness elsewhere: Genectic algorithm (Since it is an algorithm which is used to solve constrained and unconstrained optimization problems based on a natural selection process that mimics biological evolution).

(c) You want to fill out a short tax form: Expert system (Since expert system is an artificial intelligence program that has expert-level knowledge about a particular domain and knows how to use its knowledge to respond properly. Domain refers to the area within which the task is being performed).  

(d) You want to determine the fastest route for package delivery to 23 different addresses in a city: Intelligent agent (Since intelligent agents can be used to answer complex problems automatically).

(e) You want to keep track of competitors’ prices for comparable goods and services: Neural network (Since neural networks works like a human brain and can be used to solve memory based problems such as keeping track of competitor prices for comparable goods and services).