A. Choose a product category (e.g., blue jeans) and identify at least three diff

Question

A. Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
B. Investigate how Delta Airlines uses its website, http://www.delta.com/, to cater to its market segmen A. Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
B. Investigate how Delta Airlines uses its website, http://www.delta.com/, to cater to its market segmen A. Choose a product category (e.g., blue jeans) and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?
B. Investigate how Delta Airlines uses its website, http://www.delta.com/, to cater to its market segmen

Explanation / Answer

A. Product category: Formal shirts

brand 1 : Peter england. : Peter England is a well-recognized apparel brand, specializing in men’s wear. As a brand, Peter England is known to come up with an extensive range of apparel for Men in its marketing mix, including formal, casual and party ranges. The brand is known for its affordable price and superior quality along with good quality labelling and production using fine material. The designs are modern, edgy and contemporary that define boldly the style of the modern Indian man and the merchandising of the brand is well-orchestrated. The brand is easily available to men across the country owing to its widespread distribution and availability. As part of the brand product mix, peter England sells the following items: Trousers, t-shirts, Shirts, Denims, Socks, Suits, Ties, Accessories and Wallets. The Trousers range was introduced only in the year 2000, to provide a complete clothing solution to the Indian man. There are a number of sub-brands as part of Peter England. These include Peter England Elements which includes relaxed and casual wear for men. The brand includes a range of stylish washed cotton shirts, denims, cargoes, jackets, sweaters and accessories. As part of the Peter England Elite line, the company produces formal trousers and shirts along with suits, blazers, ties and accessories. In the past, the brand has also come up with various theme campaigns like The Anti-Wrinkle Collection, The Solids Collection, The Festival Collection, The English Cottons Collection and The Summer Mints Collection.

Brand 2: Van heusen: Van Heusen specializes in clothing primarily as formals and corporates. They have a number of collections for both men and women. The Van Heusen Air collection has shirts with temperature activated air cooling which gives comfort even in warm weather. The materials used in these are stretchable made by honey comb technology for greater comfort. Van Heusen Flex is another type of collection where the collars are flexible making them more comfortable. They have also come up with flex ties and flex pants with shirt gripper for increasing the comfort level for better daily use. The Van Heusen traveler is a collection for travelers who need their clothes to be fresh and hence these come with wicking and anti-wrinkle properties. Van Heusen also have ties which are pre-tied and just needed to be tightened for people who don’t have the time to tie the knots. There are shirts which come with magnetic buttons for reducing the time to get dressed up. There are also casual shirts, polos, pants, suits, blazers and sweaters for men. For women they also have tops, stretch pants, jeans, soft shirts and quilted vests.

Brand 3: , louis philip : Louis Philippe is associated with Lifestyle and Retail Industry and deals in apparel and accessories. It is a subsidiary of its owner company Madura fashion & lifestyle which is a division of its parent company Aditya Birla Group. Louis Philippe is an Indian brand and was founded in the year 1989. It occupies nearly 20% of the market share in shirt industry of India because of its high-end products. Louis Philippe faces stiff competition from rival brands like

B)  

Delta has been an industry leader in bringing more choice to customers by way of additional cabin products and has helped put branded fares on the global map. For example, we recognized there are customers who desire Main Cabin service at a lower price point, and who place less value on flexibility options such as advance seat assignment and the ability to change the ticket after purchase. This led to the development of Basic Economy.

From a shopping experience, Basic Economy gives customers who place the greatest value on price additional options for travel. That said, we do find that when customers can clearly see and compare the options available by purchasing a Main Cabin seat instead of Basic Economy, a majority choose to move up to that cabin. And therein lies the reason it’s important for Delta to display all the options we have available on any given flight to each customer when they search – regardless of whether they are on delta.com, the Fly Delta mobile app, an online travel agency or the platform that manages their business travel

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