Which statement below is true about Pay-Per-Click advertising? In PPC, your keyw

Question

Which statement below is true about Pay-Per-Click advertising?

In PPC, your keyword’s and ad’s past performance would influence your cost-per-click

It is not good to have ads shown in both organic and paid search results because it can give users an impression of spamming thus make them reluctant to click into the ads

Highly ranked PPC ads can be easily duplicated in organic search campaigns

You always have to choose the bid amount yourself according to your budget

In PPC, your keyword’s and ad’s past performance would influence your cost-per-click

It is not good to have ads shown in both organic and paid search results because it can give users an impression of spamming thus make them reluctant to click into the ads

Highly ranked PPC ads can be easily duplicated in organic search campaigns

You always have to choose the bid amount yourself according to your budget

Explanation / Answer

You always have to choose the bid amount yourself according to you budget

Each advertiser bid how much they are willing to pay to publisher in private auction based on keyword.

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