Analysis of the feasibility of these proposals: sustainability, financial costs

Question

Analysis of the feasibility of these proposals: sustainability, financial costs (with reference to SWOT)

Firstly, visiting primary school to leave a lasting impression. Secondly, designing apps or games for kids is an effective way to attract millennials. Then, designing a health education program for children is a good way to embrace millennials. Moreover, invite children to participate in the competition. Then, hold a program near the primary school to raise awareness of the core values of the company. Company can also increase the number of activities on social media such as Facebook and Instagram. Finally, organizing games or training sessions with players.

Work in practice?
Can it be financed?
Do people and their skills exist or does it need to be obtained?
Can resources be obtained?

Strengths:* Weaknesses:* . Established club with 100,000 members- . Exceptionally strong player (Dustin .High community engagement -' .High rivalry in the industry- . Lack of rare resources to earn Gaming venue to earn extra profit* competitive advantage - Competitive parity Still owns gaming venues unsatisfied community Martin)- . Trustworthiness established with corporate partners+ Aligned Leisure Charity Programs* Lack of technology incorporation plans* Lack of extremely good . Most recent Premiership winners- Long tradition and good reputation- . More than 11.8 million home and TV ers viewers+ Football is Australia's most popular sport The RFC Club has no external debt and shows a solid financial position. . Opportunities:-' Threats: . Selling gaming venue to earn extra profit . Keeping gaming venue to make more .Appeal to millennials to garner more . Appeal to different cultures to gain a Lack of interactions with millennials Lack of usage of social media to heighten marketing Culture diversity uninterested in AFL Gambling legislation discourages community to gamblev . and favour of community profit- support diverse following . Low entry to industry Low bargaining power Technology and social media pose as a great platform for Richmond to engage with the community while also allowing for mass marketing- partnership with Swinburne will allow the club to integrate into the educational field and further solidify their business portfolio.* Technology has caused the younger demographic supporters to not be as willing to attend games* Community views on gambling are changing - Competition for sponsors People might replace AFL with other type of sports Matches might be illegally streamed online. Known as piracy*

Explanation / Answer

This gaming project seems to be "sustainable", but at the same time it would require a lot of effort and advertising / promotions. The school programs need a lot of man-hours and finance to roll-down the promotional plan for the game.

Yes, the project can be financed as a "gaming product" and not a "gambling product". Gambling is legal in a lot of countries, but still is not very well accepted by the corporate world. The corporate world definately can join-in and promote/ finance the project. Moreover, the project has a established trust with the corporate world.

Child education and " charity programs" by the company is a step to win the confidence of the corporates and the customers as well.

The millennials are techno-savvy generation, they would obtain skills to play the game. The company would also be enrolling a lot of millennials boys to work in the organization. The important point is that

the people and their skills do exists in the market place. The need is to harness the skill-set for the development of the organisation / gaming market.

The resources can be obtained and utilised for the development of the game and the gaming market. The market is competitive and has many players, so the expectation is for all to grow the market. The market can grow with the participation of more number of participants and more number of games and gaming options.

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