consider the following statement: \"the increase in repeat-purchase frequency is

Question

consider the following statement: "the increase in repeat-purchase frequency is due to retailers' ... Question: Consider the following statement: "The increase in repeat-purchase frequency is due to retailers'... Consider the following statement: "The increase in repeat-purchase frequency is due to retailers' decisions to stock our product in the gourmet food section of supermarkets during the last nine months. Repeat purchases from the gourmet section are up as much as 50% from our previous store location."

X=independent variable, i.e., antecedents

Y=Dependent variable, i.e., consequence

Usually X is the reason that influences Y

Identify the causal factor X and the effect factor Y in the preceding statement. (5 points)

Explanation / Answer

The causal factor X is -

Retailers decision to stock the products in the gourmet food section of supermarkets during the last nine months.

The effect factor Y is -

Increase in repeat purchase frequency of the products

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