11. In the evolution of marketing, which of the following describe the elements
ID: 387910 • Letter: 1
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11. In the evolution of marketing, which of the following describe the elements of Customer Marketing? a) Focus on the customer and breadth of relationships; b) Customer share and lifetime value; c) Ongoing refinement; d) Integrated data and data applications e) Customer lack of knowledge; 12. Which insights into customers and markets can be provided by CRM data analytics? a) Customer segmentation; b) The value of customers (existing and potential); c) Market opportunities to develop marketing and sales strategies; d) How the sales force is performing and promote accountability e) Ways to better plan, prioritize and adjust to shifting conditions and understand standing vs. objectives; 13. Critical program capabilities for CRM software include which of the following? a) Flexible sales effectiveness processes; b) Advanced analytics; c) Easy coaching assistance; d) Click-stream analysis; e) Controlled data accessExplanation / Answer
1. In the evolution of marketing, which of the following describe the elements of Customer Marketing?
Ans. - a> Focus on the customer and breadth of relationships
The reason - The main elements of customer marketing is identifying the target customers and fulfill their needs. Another element of customer marketing is building loyalty which helps to do repeat sales and get referrals. Collecting customer feedback and do improvement accordingly is also an element of customer marketing.
So mainly focusing on the customer needs and making good relationships is the element of Customer Marketing.
2. Which insights into customers and markets can be provided by CRM data analytics?
Ans. - a> Customer segmentation
The reason - CRM data analytics have all programming elements to do analysis on different data of customers which help to take better business decisions. So as per CRM data analytics, anyone can understand different customer segments and make his/her business process as per customer segment wise.
3. Critical program capabilities for CRM software include which of the following?
Ans. - a> Flexible sales effectiveness processes
The reason - As CRM software do the sales processes automation, customer order management, sales report generation, campaign management, lead report generation, and sales analytics etc. This all makes the sales effectiveness processes more flexible.
That's why it is a critical program capability of CRM software.
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