This assignment addresses the Learning Outcomes from the module syllabus: Evalua

Question

This assignment addresses the Learning Outcomes from the module syllabus: Evaluate an interactive product and report findings in an appropriate way 3. Select and defend appropriate evaluation methods for a particular situation Overview: Your task will be to carry out an evaluation of an interactive product. This can be any interactive product or a feature of an interactive product, e.g.: a serious game, a mobile app, workplace system, a website/ app, that is likely to be stable throughout the lifetime of the assignment, or, the interface of a handheld device or other physical digital product. Decide on the focus of your evaluation study. Note that your work will need to demonstrate coverage of the module learning outcomes listed above. You will define the scope of the evaluation, select suitable evaluation methods, perform a risk assessment and reflect on the ethical issues, design and execute the evaluation, and write a report describing and justifying the processes used, and setting out the results of the evaluation. Tasks and Submissions Task 1 Write up your studies into an academic paper. The paper should be 4 to 8 pages long according to the ACM digital library format (https://chi2018.acm.org/chi-proceedings- format. The paper should review the relevant literature, set out what product(s) was/were evaluated, what evaluations were done, what results were obtained, and should specify any recommendations for any changes to the product(s) that you feel are necessary as a result of your findings (see the examples available on the Blackboard site for guidance).

Explanation / Answer

As per the assignment we need to consider any interactive product, I am considering here a most interactive website (as per myself) i.e. Inside Abbey Road

Using Google map’s street view feature, Inside Abbey Road let us go through a virtual journey in, well, the famous Abbey Road Studios of course. For those you can’t physically go visit you through every room and learn 86 years of history, by exploring through the studio you discover orchestras and musicians that have used the studio for recording. Giving us the freedom to freely look around all the rooms from each floor listening to the commentary and finding out interesting trivia.

You feel as if you are there. Worth checking out if you’re interested in the Abbey Road Studio or if you’re interested in what London has to offer you should definitely check this website out. As part of the campaign, Google worked with agency Amplify to recreate Abbey Road Studios’ iconic Studio 2 at an experiential installation in London’s King’s Cross Station from 29 September to 1 October. Abbey Road is famous for a good reason—and each year thousands of visitors flock to take photos and scrawl messages on its walls. But it’s more than just a tourist attraction. It’s a building full of history lessons that could help creative people working today.

In many ways, this exhibit at Abbey Road Studios embodies both the history of music recording culture and so many of the changes which have transformed it in our modern era. EMI Studios, as it was originally called, was renamed Abbey Road Studios in 1970 after the Beatles album which made it famous. In the intervening years, its producers have had to navigate massive economic shifts in its industry. Their challenge: Find a way to use cutting-edge technology while, at the same time, stay true to the studio’s historical roots.

Google Cardboard and the app were also promoted and distributed through co-branded and designed distribution stands in key London locations, regional stations and universities throughout the UK. Cardboard viewers were available with copies of NME at pop-up distribution points outside live music events, shopping areas and social spaces, too.

Abbey Road Studios was completely closed to the public until last year when Google unlocked the studio doors with a 360 degree interactive online experience. Part of Google’s DevArt partnership with the Barbican, a London arts center, Inside Abbey Road is full of fun features, including a time-lapse video of a full symphony setup, a sound test by stereo inventor (and Abbey Road engineer) Alan Blumlein , and a “mixing desk” to try your hand at sound levels.

But for all its expertise appeal, the Inside Abbey Road experience is a bit frustrating as well:

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