Please respond for a discussion board and what are your thoughts on how LEGO ach

Question

Please respond for a discussion board and what are your thoughts on how LEGO achieved this turnaround? Please provide example of the turnaround Also, weave of the the macro environmental forces and the 4Ps into you remarks!
In 2003 and 2004 LEGO announced losses of over $400 million dollars on annual sales of just over $1 billion. The reorganization plan announced in 2001 had begun to falter. The company was forced to take a hard look at every facet of the operation including costs, overheads, margins, sales, marketing and the product offer. Non-performing assets, including the company's LEGOLAND parks were sold off. A radical plan for recovery and growth was introduced. Since then company revenues have increased from $1 billion to $4.5 billion (2013] and profits have soared to $1.5 billi!Defore tax. The company's share of the world toy market has doubled from 2% in 2004 to over 5% in 2012, LEGO has overtaken HASBRO as the second largest toy manufacturer in the world Based on what we have been reading and learning, what are your thoughts on how LEGO achieved this sensational turnaround? It is strongly recommended that you refer to examples of massive turnarounds of other famous brands. Please weave the impact of the macroenvironmental forces and the 4P's into your remarks!

Explanation / Answer

The turnaround of the company was a result of many factors like:

A turnaround happens when a company suddenly tops the charts and the performances extraordinarily after experiencing bad performance days for quite long. Another example of a turnaround success story is Apple. After Steve Jobs had left the company, Apple had witnessed a performance slump for around 12 years. But currently it is one of the market leaders and has a remarkable success story.

The risks to be considered while formulating Lego’s strategy:

Risk analysis using Porter’s Five Forces Analysis

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