Which of the following statements is true with regard to CRM perspectives A. For

Question

Which of the following statements is true with regard to CRM perspectives

A. For some vendors or buyers, functional CRM is nearly synonymous with technology

B. The goal of customer-facing front-end level CRM is to build multiple views of the customer across all contact channels

C. Company-wide level CRM primary objective is to uncouple the term CRM from any technology underpinnings and from specific customer management techniques

D. When CRM is adopted at the functional level, it represents strategic CRM

Which one of the following is the best answer?

1. All the above are correct
2. All except D are correct
3. A, B and C are correct
4. Only A and C are correct
5. All the above statements are wrong

Explanation / Answer

4. Only A and C are correct , following statement regarding CRM perspectives are true like for some vendors or buyers, functional CRM is nearly synonymous with technology and company wide level CRM primary objective is to uncouple the term CRM from any technology underpinnings and from specific customer management techniques.

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