Learning Activity #1 - Theme 1 & 2 The Director of the Asia Division has just ta

Question

Learning Activity #1 - Theme 1 & 2

The Director of the Asia Division has just tasked the GoTo Consulting group with determining the best line of cosmetic products to be in the initial launch a year from now, the best location for sustainable and organic ingredients, as well as the identification of the facility for production. For the potential product line; the group leader has asked each member to identify the following:

Which products (i.e. lipstick, foundation, eyeliner, etc.) would be best for the initial launch based on market analysis

Provide the potential percentage of net profit of the above products based on industry average for each product

Success of other cosmetic companies with providing these products that are sustainable and organic

Once a potential product line has been identified by each group member, you will now need to identify the best location to source the organic materials for your ingredients.  The group leader has asked everyone to research where current cosmetic companies are sourcing the materialsand provide explanation as to why this location would be the best source for the ingredients.

Each group member shall deliver a one paragraph summary for the results of each of the two actions.

Explanation / Answer

Human beauty is a cultural construct that involves facial and body attractiveness. One modification to appearance that is pervasive is the use of cosmetics. This paper explores the consumption of cosmetic products among women as a form of ritualized social comparison with others and as a means of giving women individual control. First, the findings of an in-store exploratory study of 77 female cosmetics consumers are related to social comparison and the process of identity construction. Second, the results of an in-depth observation! interview study of 12 female cosmetics consumers are used to elucidate the ritual and meaning of cosmetics consumption and its relation to individual identity.

The worldwide cosmetics industry currently generates an annual turnover of US$178 billion. Europe is the leading market, with around €68 billion.

If you want to get raw material it depends on the size of your company. If you work for a big cosmetic industry, then you’ll often have no problem getting free samples from large and mid-sized suppliers of chemicals. In fact, the only companies you might have a problem getting free samples from are small to tiny chemical suppliers. They are usually not properly funded and sampling adds a cost to their business.

If want sources of free samples, you will want to consult one of the many cosmetic industry buyers guides. While there is no single source that lists all the raw material companies and the products they have available, there are a couple of sources such as Cosmetic Bench, Happi Buyer, PCPC Buyer, ULProspector. Also you can actually order from Ebay and Amazon.com

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