1. Chapter 1 provides a good overview of what is marketing and its scope in the

Question

1. Chapter 1 provides a good overview of what is marketing and its scope in the environment and within organizations. Minimally, it is one of several important functions (manufacturing, finance, marketing, human resources management, etc.) which an organization has to plan for and implement in order to meet its organizational objectives. However, the marketing function has a second role within an organization which is even more critical. What aspect of marketing (Hint: look at its definition and what directs marketing) makes it "a super function” within an organization? How can an organization effectively use this property of marketing to gain a competitive advantage in the industry?

2. Again, based on Chapter 1, what are some of the most important decisions that a marketing manager has to make? What effect(s) would these decisions have on the company (be specific in terms of the outcomes or measures that you use).

Explanation / Answer

Marketing:

The marketing is a concept in which the needs and wants of the customer is identified and the company would want to satisfy on the customer needs and build a good relationship with them for business development and the company to sustain longer in the market.

The following are the aspects of marketing which makes the super functions within the organization:

The organization can use marketing as competitive advantage as explained below:

The marketing manager has to make the following important decision as that impact the growth of the organization explained with decision outcome and measures:

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