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ST Page Shape Media 2. Congratulations! Your company has just been hired by Appl

ID: 385607 • Letter: S

Question

ST Page Shape Media 2. Congratulations! Your company has just been hired by Apple to obtain feedback from current users of iPhone 7 to determine their reactions to the lack of a jack to plug in a headset or headphones. Engineers are already working on iPhone 8 and want to make sure that the new model will exceed customer expectations and to determine if they need to pivot or proceed in terms of product development. What steps might you take to gather this information? Please be specific in your responses!

Explanation / Answer

To suggest them the accurate feedbacks of the employees, i will circulate a response sheet to every employees who are utilizing this phone and they will be requested to submit their prudent response about the features and utility of the i-phones . A compiled data sheet will be handover to the executive of the Apple. If , i were to gather information then utilize the following steps:

1) Idea generation

2) Screening of the ideas

3) concept testing

4) Analyze the business

5) Product development

6) Commercialization

7) Post launch evaluation

Even , an online tool will be utilized to gather the random data. Every employees will be given a mail and reuested to send their valuable feedback about these i-phones. It will provide relevant answers to further development or change into the products .