Write a 2-3 page apa formatted paper based on the questions below 1. Apply the r

Question

Write a 2-3 page apa formatted paper based on the questions below

1. Apply the resourcebased view to Zipcar ’ s business model to show how information resources may be used to gain and sustain competitive advantage.

2. Discuss the synergy between the business strategy of Zipcar and information technology.

3. What network effects are part of Zipca r ’ s strategy? How do they add value?

4. As the CEO of Zipca r, what is your most threatening competition? What would you do to sustain a competitive

advantage?

Explanation / Answer

1.

Zipcar’s value proposition is significantly dependent on the role of technology. The company leverages its rare and valuable resources in order to establish a superior resource position and sustain its competitive advantage. Zipcar has spent years developing the technology that now represents an industry leading proprietary platform. Its IT infrastructure is supported by well-developed social media platform and strategic partnerships with car manufacturers and universities. Zipcar`s IT Management skills also serve as a tool for value creation and sustainability.

2.

There is a very complete and important strategy and synchronization between Zipcar and information technology. IT is a key part of Zipcar’s success. High technology is helping Zipcar bring the convenience of its primary goal. Technology was not only the key that allowed this business model to develop successfully; it was also encouraging the community in an easy way to support and develop around the idea. The community could participate by sharing their personal experiences in their online community Zipsters.

3.

Zipcar created a platform where their customers could interact and share their thoughts on the Zipcar concept. Through social media networking technologies, Zipcar developed an online community for its members, whom they called Zipsters. On the social media platform, Zipsters could share their “Ziptrips” and interact with other Zipsters. Zipcar uses its Zipsters as a tool to obtain feedback from its customer’s experiences. A blog, or social network, allows people to be more honest and speak their mind more so than they would in person. Through technology and social media networking Zipcar was able to create a buzz about their product while also getting feedback from their customer at the same time. What better way to add value than to have current users share their positive experience with other users of the product. The feedback collected adds value to the business by helping them focus on improvements that could potential be the difference between keeping current customers and increasing new potential customers.

4.

Zipcar's tough competition comes from the traditional car rental companies as they are available in almost all towns and cities. Zipcar needs to continue to get feedback from customers and try to improve the service by the use of technology. It has to expand it's business by reaching to out more customers.

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