1. List and briefly describe the five places marketers can find relevant online

Question

1.  List and briefly describe the five places marketers can find relevant online information on competitors’ strengths and weaknesses, and summary comments and overall performance rating of a product, service, or supplier.

2.  Briefly describe the six major forces in the broad environment that can lead to new opportunities or present new threats that firms must monitor.

3.  If a marketing research firm has decided to photograph people within the lobby of a movie theater over a two- to three-day period, what qualitative measure approach will most likely be used to accomplish this task?

4.  A marketing manager would like to ask a few simple questions of his or her company’s target market (a population). If the manager would like to ensure that every member of that population has an equal chance of being chosen for questioning, the manager would need to select which sampling method?

Explanation / Answer

There a many forums which can be approached by a marketer to gather the information about a competitor. Some of them are listed below:

Company must conduct a proper market research before introducing their products and services. This is because a proper market research will enable the marketers to make desired changes in a product and launch it afterwards designing the product accordingly.

Doing this will help to know the strengths, weakness, opportunities and threats for a product. Also, any such research will help to increase the lifecycle of a product.

note: As per chegg policy one question can be asked at one time.

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