2 points QUESTION 28 Relationship selling refers to O the practice of using an e

Question

2 points QUESTION 28 Relationship selling refers to O the practice of using an entire team of professionals in selling to and servicing key customers O when suppliers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer. the assignment of a single salesperson to a single customer throughout the entire sales process the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time. O the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service. QUESTION 29 2 points Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of to avoid connecting its products with the number four. O cultural symbols O ethnic emblems trademarks O brand names Ovisual icons

Explanation / Answer

Q28. 4th option- (Relationship Selling focuses on the interaction between the buyer and the salesperson rather than the price or details of the product. Salesperson by his attention and commitments takes care of the need of the buyer and hence build a better bond with the buyer)

Q29. CULTURAL SYMBOLS (Symbols takes the form of words, sounds, gestures etc. and are used to convey ideas and beliefs. In Japanese culture, word FOUR /4 is considered sin as the word FOUR sounds like the word for DEALTH)

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