ANSWER ALL QUESTIONS DON\'T ANSWER IF YOU CANT ANSWER ALL THE QUESTIONS I NEED T

Question

ANSWER ALL QUESTIONS DON'T ANSWER IF YOU CANT ANSWER ALL THE QUESTIONS I NEED THEM WELL EXPLAINED PLEASE DO NOT COPY AND PASTE THANKS

response to any two of the following bullet points:

1. Which products are best suited for an intensive distribution strategy and why?

2.Which products are best suited for an exclusive distribution strategy and why?

3. Which products are best suited for a selective distribution strategy and why?

4. Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.

5. Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

N/B i will report you if you dont answer all the questions

Explanation / Answer

1. Intensive distribution strategy - An intensive distribution strategy involves selling a product in as many as outlets as possible. Products suitable for intensive distribution - Toothpaste, soaps, beverages. Why it falls under intensive distribution - large capacity to deliver the products, cost is affordable, usage is more, impulse buying, product awareness, benefits to customers. 2. Exclusive distribution strategy - It involves selling the product through one or few outlets. Products under this category - Rolls royce cars, Rado watch. Reason - one distributor for entire region, luxury products, protecting brand image, high level of tailored customer service. 3. Selective distribution strategy - Pays attention to very specific areas or geographical areas regarding the availability of products . Products - Customized clothes, branded watches, cosmetics. Reason - Customer service required is high, products are distributed to many outlets but are not available everywhere. 4. Dove soap, you can get the soap in retail stores and big departmental stores. Due to cost effectiveness and usage is more. The product deliver the quality as mentioned. 5. I used to go to a particular shop to stitch my clothes, because they used to customize every cloth i used to wear, normally this is applied to people in higher positions like president, queen. The reason for this is you are comfortable with the products of their brand and they used to design the product as special for you. Marketing mangers who sell these products will consider their customers as special and they have to work more on it that should not affect the brand value.

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