d. It can change consumers\' deeply rooted values and attitudes 21. is a public
ID: 382963 • Letter: D
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d. It can change consumers' deeply rooted values and attitudes 21. is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product, on the Internet; or at special events. a. Audience selectivity b. Product placement c. Corporate communication d. Cooperative advertising 22. Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Kelly's Kitchen offer? a. Trade allowance b. Push money c. Rebate d. Premium 23. Personal selling is more important than advertising and sales promotion if the products being sold a. are standardized. b. have many consumers c. have a low value. d. are technically complex. 24. In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople? a. It should be carried out when the salesperson is developing the sales proposal. b. It requires the salesperson be aware of regulation and legislation that affect the industry c. It ignores the impact of competition on the demand of the product being sold. d. It does not give a comprehensive result for instances where relationship selling is used. 25. Which of the following statements is true of networking? a. It refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the b. It refers to using friends, business contacts, coworkers, acquaintances, and fellow members in professional and e. It refers to a process that describes the "homework" that must be done by a salespersom before he or she d. It refers to determining a customer's specific needs and wants and the range of options the customer has for prospects' needs or financial status. civic organizations to identify potential clients contacts a prospect satisfying them 26. describes the "homework" that must be done by a salesperson before he or she contacts a a. Prequalification b. Preapproach c. Networking d. Cold calling Page 4 Copynight Cengage Leaming Powered by CognevoExplanation / Answer
Answer:- A public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.
Correct Answer:- Product Placement
Answer:- Kelly's kitchen, a popular chain of fast food restaurants, offers a kid's meal pack free with every purchase of its luxury meal pack.
Correct Answer; - premium
Answer:- personal selling is more important than advertising and sales promotion if the product being sold
Correct Answer:- are technically complex
Answer:- in the selling process which of the following is true of the needs assessment of prospective clients by salespeople:-
Correct Answer:- It requires sales people to know regulation and legislation that affect the industry
Answer:- which of the following statements is true of networking
Correct Answer:- It refers to using friends , business contacts, coworkers, acquaintance and fellow members in professional and civic organization to identify potential clients
Answer:- describes the homework that must be done by a salesperson before he or she contacts a prospect
Correct Answer:- pre-approach
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