Which of the following is true of Baby Boomers? Baby Boomers are set in their wa

Question

Which of the following is true of Baby Boomers?

Baby Boomers are set in their ways and unwilling to try new products and services

Baby boomers are cynical and do not like to be marketed to.

As a postwar generation, Baby Boomers have pushed American cultural values toward the collectivism end of the individual-collectivism continuum

Baby Boomers are consumption oriented

Baby Boomers are the youngest age cohort in America

Baby Boomers are set in their ways and unwilling to try new products and services

Baby boomers are cynical and do not like to be marketed to.

As a postwar generation, Baby Boomers have pushed American cultural values toward the collectivism end of the individual-collectivism continuum

Baby Boomers are consumption oriented

Baby Boomers are the youngest age cohort in America

Explanation / Answer

Baby Boomers are consumption oriented

Baby boomers are the 78 million people born between 1946 and 1964. they comprise about 65% to 75% of disposal income. They are well established. It is a fallacy that baby boomers are willing to try new products and services. They are also not set in their ways. They are not the youngest age cohort. They pushed the american cultural values toward the individualism end.

Baby Boomers are consumption oriented

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