Question 2 Makelt a Southern California manufacturer of 3D industrial grade prin

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Question 2 Makelt a Southern California manufacturer of 3D industrial grade printers, plans to expand into Europe. Although 3D printing was invented in the US, it was commercialized in Europe, particularly by German companies. The dramatic drop in the price of 3D printers has given new entrants, like Makelt, an opening to compete against the existing companies. Makelt has chosen to compete in the industrial space, not in retail. Makelt also has chosen to compete on lower price, rather than on technology, as a market entry strategy. 1) What is the outlook in Europe for industrial 3D printers over the next three years? 2) After doing you market research, what countries would you recommend Makelt concentrate on in Europe? 3) It is possible to make small quantities of sales directly to Europe without getting CE marks or conforming to ISO 9000 standards. Makelt uses electrical components (especially power supplies) that conform to CE standards. What strategy would you recommend going forward on when to make the expenditures to get CE conformity? Makelt has US patents and trademarks. What strategy would you recommend on protecting its IP in Europe? As a market entry strategy, what trade fairs should Makelt participate in? What resources from the US government (see Basic Guide to Exporting) or the State of California would you 4) 5) recommend that the company take advantage of? How can it leverage the finance programs of EXIM Bank or the SBA (see https://www.export.gov/services) to fund its working capital needs?

Explanation / Answer

3D printing if a new technology which is taking over every market segment. It is widely being used for creating new technological advancements and it has given power to the customer to create their own imaginations in reality.
Europe is a center point of development in 3D printing Technology and mostly being used in medical as well as other industries which use Complex problems. 3D printing Technology has been solving Complex issues at a very cost effective manner.
In next 3 years Europe would be having 3D printers in each and every industry and the 3D printers would be giving their contribution towards development of a better place for the organisations. Advancement in medical care as well as being used in different technological companies, 3D printing would be creating a large difference in Europe. As the 3D printers have become very very cheap, it comes under the reach of common customer which has open door to the better designs as well as product prototyping for small scale businesses. Level of innovations has also increased as innovators have a specific tool to turn their innovation into reality. This would leave deep Impact on the market in Europe.

After doing the market research, Germany would be the center of the market along with the United Kingdom and France as most of the three 3D development in different industries are rapidly happening in these countries. These countries have a larger market share than others and also very technological advance that they are leading the industry in that specific segment.

If a product is being sold in a very small quantity then it is possible to sell it without the CE certification. They can be sold by a virus online store as well as their own website with the help of the online ordering system. If the product is being sold at a smaller quantity, it can be sold as a prototype or a testing product which does not require any kind of certification from CE or ISO. By having determination of the directives applicable to your product according to the C E registration, you can obtain a certificate. You have to go through and internal product control then intervention of a notified body followed by EC type examination. Conformity is given to the type and product quality is assured idiot product is verified and then the unit is verified followed by the full quality assurance for obtaining the certificate.

As United States of America is part of most of the treaties, we can still use our copyright act in the Europe as an international act of copyright to protect our goods. For protecting our products from the copyright violation we have to follow the same rules that were applicable in our products inside the United States of America has most of the European countries are also part of this specific treaty. Make it should I directly use the starting in Europe to increase their overall level of profits not to worry about the copyright violation.

IPM essen, germany,Ipex , london and ICE totally gaming are some of the most important trade shows of Europe in which the company can be benefited By The viewers. This trade fair would provide excellent reach to the audience and also increased over a level of involvement of the company.
SBA or small business administration provides a very good support in getting fundings. Company has a three step procedure. First one includes getting counselling and training with the help of the small business development centers then the company helps in an organisation to find International buyers that creates a bridge between International and Domestic market. This includes the state trade expansion program which tells us the very basic things about exporting the products to a different country.
SBA also provides export Express loan and export working capital loan which can be very beneficial for small businesses like make it to grow their business in international market.

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