Visit two websites of your choice and apply the social marketing process model t
ID: 3817755 • Letter: V
Question
Visit two websites of your choice and apply the social marketing process model to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. You are to use a Word table to compare and contrast the two sites and then to answer the two questions below.
Website 1:
How well does this website acquire fans, generate engagement, amplify responses, create a community, and strengthen their brand?
What recommendations can you make for this website to improve their effectiveness?
Link to website 1?
Website 2:
How well does this website acquire fans, generate engagement, amplify responses, create a community, and strengthen their brand?
What recommendations can you make for this website to improve their effectiveness?
Link to website 2?
Explanation / Answer
Above is the comparison social marketing website facebook and linkdin in terms of marketing.
Facebook LinkedIn You can have your own page .where you can post your products ,services,offers .which allows user to post for very wide range of products At LinkedIn you have your timeline page which is for common use not separately given for marketing purpose. Facebook Ads are more effective because the covers large number and groups of people LinkedIn does not cover wide variety of people as Facebook but users are more concerned here comparatively than facebook user. On facebook offers are more concerned for marketing Here are services and products are more concerned Facebook can be improved in this aspect if the allows users to create the page for marketing purpose on the basis of category and suggest the other user according to their interests. Linkedin can be improved in this aspect if the allows users to post for marketing purpose on the basis of category and suggest the other user according to their profile. www.facebook.com www.linkedin.comRelated Questions
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