please double check your answer before answering Which of the following statemen

Question

please double check your answer before answering

Which of the following statements is false regarding average frequency and/or frequency distribution?

Select one:

A. Most planners prefer to use average frequency instead of frequency distribution.

B. Average frequency can give the planner a distorted idea of the plan's performance.

C. The frequency distribution method is more revealing than the average frequency method of reporting repetition.

D. The frequency distribution shows the percentage of audience reached at each level of repetition.

E. The range of frequency is often large; some in the target audience can see a brand message once while others may see it 10 times within a given period.

Explanation / Answer

Answer: -

Option “A” --- Most planners prefer to use average frequency instead of frequency distribution.

Explanation:-

Frequency distribution method analyzes no of observations an audience can see a brand message within a schedule in to classes form, depending on those observations they estimate the percentage of audience reached at each level of exposure but whereas average frequency method directly takes the average of observations recorded regarding reached audience at each level of repetition. An average frequency method may provide inaccurate results because it directly takes average of measuring observations and it is used to analyze the quantitative data but frequency distribution method provides accurate data regarding the schedules and it is used to analyses both the qualitative, quantitative data. In the given options except Option A all are true.

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