Building brand equity means increasing consumers’ positive mental associations w
ID: 379820 • Letter: B
Question
Building brand equity means increasing
consumers’ positive mental associations with a brand
a brand’s market share
consumers’ interactions with a brand through social media
a brand’s presence in both traditional media and social media
If a brand wants to measure engagement of its social media outreach, good measures to use include the following, except
total number of comments
click-through-rate
number of re-posts
number of new followers
With YouTube, ______ ads are skippable video ads that are inserted before, during, or after the main video.
search ads
overlay in-video ads
display ads
trueview in-stream ads
consumers’ positive mental associations with a brand
a brand’s market share
consumers’ interactions with a brand through social media
a brand’s presence in both traditional media and social media
Explanation / Answer
The correct answer is "consumers’ positive mental associations with a brand".
Brand equity is nothing but existence of rand image in the mind of people. The main purpose of a promotion are sales increase, launching new product, creating brand equity, positioning, etc. Building brand equity means increasing the value of the brand in consumers' mind so that consumers will be aware of brand features and get associated with it.
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