Bass Pro Shop sells fishing and hunting supplies. Suppose Bass Pro Shop is part
ID: 379811 • Letter: B
Question
Bass Pro Shop sells fishing and hunting supplies. Suppose Bass Pro Shop is part of an ad network and is using the network to remarket to individuals who have visited its website. This remarketing will occur because
cookies stored on the Bass Pro Shop website will show who has visited the website
whenever an individual visits a website within the ad network, the ad network will see the Bass Pro cookie on the individual’s computer and display the Bass Pro ad on the computer screen.
Bass Pro Shop is willing to pay a premium to the ad network to show the ad on all of its network websites
the Bass Pro Shop ad will be displayed on all websites within the ad network that sell fishing and hunting supplies.
A website can target each of the following with remarketing, except
everyone that has visited any page on its website
anyone who has visited only its homepage
visitors to the site who did not make a purchase
visitors to the site who have also visited a competitor's website
cookies stored on the Bass Pro Shop website will show who has visited the website
whenever an individual visits a website within the ad network, the ad network will see the Bass Pro cookie on the individual’s computer and display the Bass Pro ad on the computer screen.
Bass Pro Shop is willing to pay a premium to the ad network to show the ad on all of its network websites
the Bass Pro Shop ad will be displayed on all websites within the ad network that sell fishing and hunting supplies.
Explanation / Answer
Ans. 1) The correct answer is option B. The cookie is stored on the computer of each individual who has visited the website of ad network and basis that the advertisement of bass pro would be displayed thinking that the user might need to buy the product and hence we should remarket it to him again. Option A is wrong as cookie is always stored on individual computer, Option C is also wrong as cookie is important to decide who should be shown the ad again rather than only premium and same goes for option D that it is not possible to determine without a cookie who has visited the website and hence everybody cannot be shown that advertisement.
Ans. 2) Option D is the answer as the website will not get to know that the user has visited competitor’s website as all the information regarding that would be stored with the competitor only and not to anyone else. In rest of the options a website will get to know that a user has come to the website and hence can be remarketed.
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