Bass Pro Shop wants to use remarketing to advertise to individuals who have visi
ID: 377368 • Letter: B
Question
Bass Pro Shop wants to use remarketing to advertise to individuals who have visited the retailer’s website. This remarketing will occur because a. cookies stored on the Bass Pro Shop website will show who has visited the website b. whenever an individual visits a website within the ad network, the ad network will see the Bass Pro cookie on the individual’s computer and display the Bass Pro ad on the computer screen. c. Bass Pro Shop is willing to pay a premium to the ad network to show the ad on all of its network websites d. the Bass Pro Shop ad will be displayed on all websites within the ad network that sell fishing and hunting supplies.
Explanation / Answer
The remarketing is an online marketing technique which is used when a visitor visits a website but do not place orders for product. Using this technique, the company targets that user by displaying advertisement on other sites he is visiting such as Google, YouTube etc. By doing this the company hopes that it will recreate the interest of visitor in their product leading to actual sales.
Whenever a user visits the website a cookie is stored on his machine or device. This cookie’s ID is generated and added on remarketing list of company. The company then decides to give ads on this cookie. Therefore, whenever the user visits any website within the ad network this cookie gets identified and relevant product advertisement is displayed on his screen.
Therefore, the correct answer is option B.
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