According to Bernstein Crisis Management, Inc., “Ten Steps of Crisis Communicati

Question

According to Bernstein Crisis Management, Inc., “Ten Steps of Crisis Communications” by Jonathan Bernstein are:

Pre-Crisis

1. Anticipate Crisis 2. Identify Your Crisis Communications Team 3. Identify Spokespersons 4. Spokesperson Training 5. Establish Notification and Monitoring Systems 6. Identify and Know Your Stakeholders 7. Develop Holding Statements

Post-Crisis

8. Assess the Crisis Situation 9. Finalize and Adapt Key Messages 10. Post-Crisis Analysis

Does this make sense? Sometimes a crisis is more extended than a single event and takes time to fully unfold. So, what do you think should be done during the crisis?

Explanation / Answer

Anticipate Crises

If you’re being proactive and getting ready for crises, gather your Crisis Communications Team for intensive group action sessions on all the potential crises that might occur at your organization.

You may notice that a number of the things area unit preventable by merely modifying existing strategies of operation.

You can begin to have confidence doable responses, concerning best-case/worst-case eventualities, etc. higher currently than once underneath the pressure of Associate in Nursing actual crisis.

Identify Your Crisis Communications Team

A small team of senior executives ought to be known to function your organization’s Crisis Communications Team. Ideally, the organization’s CEO can lead the team, with the firm’s prime publicity govt and legal counsel as his or her chief advisers. If your in-house PR govt doesn't have decent crisis communications experience, he or she might value more highly to retain workplace or freelance authority therewith specialty.

Identify and Train Spokespersons

Categorically, any organization ought to guarantee, via applicable policies and coaching, that solely licensed spokespersons represent it. this can be significantly vital throughout a crisis. every crisis communications team ought to have people that are pre-screened, and trained, to be the lead and/or backup spokespersons for various channels of communications.

The right skills

The right position

The right coaching

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