Vestel Durable Goods Vestel Durable Goods Marketing: Improving 2003 1-01 nagemen

Question

Vestel Durable Goods Vestel Durable Goods Marketing: Improving 2003 1-01 nagement Assignment: In order to improve your un Then prepare the following questions for discussion in the classroom. derstandin ng, first consider the exercise problem at the end of the case. What are the k important performance measures for the company and the supply chain? How have early ey drivers of business for Vestel Durable Goods Markcting? What are SC distribution initiatives contributed to these Evaluate the involved. Identify incentive problems that could be encountered for each scheme. drivers/measures? two transportation pricing schemes in tems of pros and cons for both parties the bene fits and risks What would you do next if you were Levent Hatay? Identify associated with the distribution-collaboration proposal, and the multiple-cargo-providers idea. How would you implement these initiatives? What are the differences between the relationship between Vestel and Horoz Logistics and regular 3PL relationships? . . Summarize the results obtained from the implementation of MTM, for Vestel. Quantify these as much as you can

Explanation / Answer

So cost id depend on distance and capacity of vehicle. Which is:-

C= f(D and V)

By maximizing the utilization we can minimize the cost.

now we will find the best combination.

LIKE 13*10= 130% LIKEWISE SAME FOR ALL.

SO THE BEST COMBINATION IS C AND AB

so the total cost for A is product volume 10+ truck capacity 10+ distance per unit is 6+ distance 3+ cost 18 so the total cost is $96 with 100% truck utilization.

but in case AB the average utilization is 87.5%. as truck utilization here only is 70%.

2. average utilization fo rthe truck operaters and owners is half which is half of 87.5%= 43.8%

3.

it is more than current cost which is only 96$ . so vestel should not accept this offer.

4. company with the lower cost will receive the bigger portion while company with high cost will receive the small portion. and in case of same cost they receive equally.

ankara adana ezurum total total volume TV 1 4 2 7 7 refrigerator 4 1 2 7 21 total 13 7 8 28

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