Question 1: Endorsement Choose a celebrity and do a little research on the produ

Question

Question 1: Endorsement

Choose a celebrity and do a little research on the products and causes that celebrity endorses. List their endorsements, and tell us if you believe these endorsements are a good fit. Is this celebrity an effective endorser for these products and causes? Why or why not? Also, do you believe celebrity endorsements are an effective marketing strategy?

Question 2:

Discuss one social network and how it could be used for public relations. Give an example, and describe the types of brands or organizations that might be able to use this social network effectively for PR.

Explanation / Answer

1.

Britney Spears is the world known celebrity who has done a brilliant advertisement to showcase with her dance and singing for promoting the global brand PEPSI and also supported to intake PEPSI as it fulfills the thrusts.

Definitely, it helped the brand to do an effective marketing. As Britney Spears is a well known celebrity so naturally people will grab more attention towards her activities as she has a huge fan following across the global network so this brand will get an extra attention in the public and when people will love her song with the brand then obviously the product will also get noticed, which will help the brand to get the best fit in the market.

As people like and follow her so it will be added advantage to the organization for endorsement and best fit the brands in the market, it will also help to increase the popularity of the brand.     

List of endorsement by Britney Spears is as follows: Polaroid, Skechers, Got Milk?, Eos and Pepsi.

For marketing purpose, it will definitely help to raise the demand for the brand when such a top class celebrity is promoting the brand with her performance. People will automatically get attracted by the brands; it will not affect much of any strategies when such a celebrity is representing the brand then it will definitely catch the global standards.

2.

The one leading social networking site which is ruling across the globe is the FACEBOOK; it is the easiest way to maintain a good public relations. The process of using this media is very challenging aspects because it is the place where it is required to keep understanding the customer's behavior and further analysis are require being done to meet customers need and demands. Customer interaction and taking their suggestions are highly recommended and this is the platform where very easily any company can reach to the customers for either marketing or for doing any research.

Like for an example, if it is seen for company ZAPPOS, it is the well known online store that sells clothing shoes and other accessories. They also use the same platform with a well-designed page which is updated daily with their latest standards of products and they also take suggestions to improve their fashion trends. It helps them to grow their standards and quality which brings them the profit. From this platform, they also come up with a demonstration of their pre-launching products to get customers views and response i.e. their likes and dislikes. Through this point, they can make effective strategies and take further decisions for the upliftment of the company objectives with good public relations.    

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.