Research has shown that consumers visit websites, blogs, and online forums to re
ID: 378023 • Letter: R
Question
Research has shown that consumers visit websites, blogs, and online forums to receive electronic word-of-mouth communication about goods, services, and companies primarily because the sites
rely on the general public as reviewers.
reduce risk and save search effort.
contain advertising messages.
allow for anonymous communication.
provide images of the products.
a.rely on the general public as reviewers.
b.reduce risk and save search effort.
c.contain advertising messages.
d.allow for anonymous communication.
e.provide images of the products.
Explanation / Answer
The correct answer is option d.
Electronic word of mouth (eWOM) is nothing but the communication where positive and negative statements are made by customers about a product, brand or company through internet. This has allowed anonymous communication as more and more people are relying on internet tool.
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