Research has shown that IMC can make communications expenditures more effective

ID: 348160 • Letter: R

Question

Research has shown that IMC can make communications expenditures more effective and efficient by:

increasing the total budget.

reducing the total budget.

allocating the budget differently.

abandoning traditional media and going with electronic media exclusively

using more effective "rules of thumb" approaches.

Value proposition in simple terms is the consideration of the value the product delivers against the ______________ necessary to obtain and use it.

price

profit

target optimization

total return knowledge

all of the answers are correct

none of the answers are correct

increasing the total budget.

reducing the total budget.

Research has shown that IMC can make communications expenditures more effective and efficient by:

using more effective "rules of thumb" approaches.

Value proposition in simple terms is the consideration of the value the product delivers against the price necessary to obtain and use it.

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