You are the CEO of a European auto maker group (Audi) that is planning to launch

Question

You are the CEO of a European auto maker group (Audi) that is planning to launch a subsidiary in Detroit Michigan (USA). The size of the European company is the equivalent of a fortune 500 company in the USA. You are asked to research the market and international management issues, including finding detailed data. You should consider the broad auto industry in the USA but you will also be asked to find detailed information about the major companies that operate in that industry.

3) Discuss some cultural issues that you may encounter in Detroit

Explanation / Answer

Answer: There are a number of differences in Europe and America in terms of culture. These differences will directly impact on the subsidiary of Audi in Detroit. Some of these issues are

Related Questions

Navigate

• Browse (All)
• Browse Y
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.