For this assessment, assume SOUTHWEST AIRLINES just made you president. As the n

Question

For this assessment, assume SOUTHWEST AIRLINES just made you president. As the new president, create an organized and well-written report for SOUTHWEST AIRLINES stakeholders that includes the following subheadings and content:

Financial Objectives: Any airline is concerned with safely getting people from one point to another and doing so in a way that is profitable. Detail how SOUTHWEST AIRLINES plans to accomplish this by listing four of SOUTHWEST AIRLINES new financial goals.

For example, you might want to increase profitability by a certain percentage. Explain how you plan to do that—for example, spending less on staff training or food service, or leasing planes rather than buying them.

Identify at least four specific financial goals, all geared toward increasing profitability through bringing in revenue or reducing expenses. Describe the rationale behind your goals.

Consider the market standing, productivity, facilities, stockholders (if applicable), worker performance, profitability, innovation, and social responsibility.

Explanation / Answer

Financial Goals

1) Improve profitability by optimizing routes

Improving the way in which routes are determined to improve the productivity of planes and imrpove profitability.

2)Reduce staff training expenses

Creating standardized processes and encouraging on the job training to reduce staff training expenses.

3)Increase revenue by launching pre booking of tickets

Indroduing an offer in which customer can pay and ensure 10 seats at any flight at minimum cost for any route.
Then 15 days prior to travel he/she can confirm the flight timing and route.
This will be an innovative apprach leading to customer loyalty.

4)As a part of social responsibility we will be training and hiring people from ddistressed conditions

This will help in brand building and enhance loyalty

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