Beging the assignment by reading the following article which describes how parti

Question

Beging the assignment by reading the following article which describes how participants in a recent study were unable to recreate famous logos.

https://www.nytimes.com/2017/11/12/business/media/company-logos-study.html?smid=nytcore-ipad-share&smprod=nytcore-ipad

Next, select a company with a famous logo that is not mentioned in this article - and create and conduct a similar market research study of your own.   Post your results to this Discussion Board. Be sure to tell us your:

Hypothesis

Respondents

Research methodology

Conclusions

Explanation / Answer

The company in question is Nike and its logo of swoosh is the object of market research. The details of study is given below.

1. Hypothesis : The hypothesis is that a regular user of Nike products must know what its logo signifies. Here the logo is the independant variable whereas the knowledge of significance of it, is dependant variable.

2. The respondents: The total of 600 respondents were selected from three educational institutes and five sporting clubs of the state. They were selected through a primary screening questionnaire about their degree of association with Nike. Only those who used different Nike merchandize for at least three times in past two years were selected for response. The groups comprised of 370 males and 230 females, all in the age group of 18-25. They represented all ethnic groups present in the U.S.

3. Research Methodology - The respondents were asked to write six to eight sentences about the meaning, significance and user's perception of Nike logo. The response were recorded at different times and places within three days.

4. Conclusions: The responses showed ignorance and lack of creativity and reasoning in the users' perception n most the cases. Some responses were laughable ( A twisted hook of a hydraulic lifter), while someone compared it with "allright". Around 45 respondants came close to the meaning and significance of the swoosh. Though, cent percent of them recognised the logo instantly. The demography of respondants who got it right showed no inclination towards gender, race or age.

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