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As the logistics manager of PoloLoco, a fast-food chain, you were told that your

ID: 374997 • Letter: A

Question

As the logistics manager of PoloLoco, a fast-food chain, you were told that your company will expand its international operations to France (see map). The 3 year strategic plan requires your company to open restaurants in 8 major cities in France. In the table given below the coordinates and forecasted shipment volumes are given. Strategic plan also requires a central distribution center to serve these markets. Your task is to determine the optimum location of this warehouse using Excel solver.

Location

X-Coordinate

Y-Coordinate

Shipment Volume (Tons)

Paris

530

800

3,000

Strasbourg

935

775

1,800

Nantes

240

625

900

Bordeaux

300

355

1,000

Toulouse

460

215

1,500

Marseille

780

185

1,700

Nice

925

240

1,200

Lyon

735

455

1,400

Location

X-Coordinate

Y-Coordinate

Shipment Volume (Tons)

Paris

530

800

3,000

Strasbourg

935

775

1,800

Nantes

240

625

900

Bordeaux

300

355

1,000

Toulouse

460

215

1,500

Marseille

780

185

1,700

Nice

925

240

1,200

Lyon

735

455

1,400

Dunkerque. 1000 Lille English Channei 900 Cherbeu Rouen Strasbouta anc 800 Orléans 700 Tours Dion 600 Nantes 500 Bak of Saint-Etienne nc Mont Blanc Greobre Bordeaux 300 Tbulouse Montpellier 200 REN Toulon 100 Cors (FR ID. 200 km 10 0 100 200m ni 100 200 300 400 500 600 700 800 900 1000 Source: US Government

Explanation / Answer

Ans. By seeing this map and shipment volume the best location for warehousing will be either paris or lyon is better as lyon is in center of france or say it is best place where people, wholesalers can reach qickly and warehouse should be at in ventre from where delivery of product become easy and fast.