just explanation is well enough. Objective: To explore verifying the usability o
ID: 3743445 • Letter: J
Question
just explanation is well enough.
Objective: To explore verifying the usability of a website through the concept of first click analysis.
use screenshots or create a wireframe of the site home page or a relevant landing page and carry out a CHALKMARK analysis of user first-click behavior.
Task Results 1. You are a University Student wanting to find the Contacts & Directories section. Where do you click? 20% Success 20% * 0 10 20 30 40 50 60 70 80 90 100 Time Taken 80% 010030 400 60 700 90 100 14.78 sec Success 20% 20% 80% 0% 2 answer Failure 8 Skip 0Explanation / Answer
1. The heat map style visualisation is a form of investigative analysis to analyze users and their website behavior. A heat map is created that shows different colors depicting the strengths and weaknesses of how user-friendly are the pages.This gives a feedback on the usability of the web design and helps in making the websites user friendly.
We can gain valuable insights into how well our website’s layout and design works regarding functionality and usability.
So basically, the gist is in case you want the precise and important content to appear at the place where usability improves or which elements need re-work, this analysis helps a lot
However, there is something to be improved. This analysis works great when there are many visitors to the site. When there are few visitors, heatmap analysis mis-interprets and the significance is lost. So for less traffic cases, the tool can be improved.
2. Chalkmark is ideally suited for straightforward findability tests within the website. Within the context of a page design, it can determine whether a page’s information hierarchy and labeling let test-participants find things.
It is much easier to use, in terms of setting up and analyzing the output results.
Flexibility in terms of price and much cheaper.
Chalkmark has its place as a simple, quick, and inexpensive evaluation tool.
Few things that should be different:
- Chalkmark should show whether participants would find what they were looking for once and not after they’ve clicked a link on the first page.
-It should be made compatible for the cases requiring participants to click several things on a page—for example, clicking or hovering to open a navigation menu before clicking a link.
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