a: Walmart is a public traded homemade business which operates hypermart, depart

Question

a: Walmart is a public traded homemade business which operates hypermart, department stores at discount rates, It is joint stock company which is registered with US securities and exchange commission. Waltron enterprises hold 43% and Walton family hols 5% followed by Vangroup 3.,32%

bOverall operations:

Walmart US is the biggest entity of Walmart with revenue of $ 298.378. and they have three retail formats Supercentre, Discount rates, neighbourhood markets. Supermarkets have wide variety of stick keeping units while doscount stores are small in size and with limited options to the product categories but for attracting customers based on the discounts.

Products: Their products are mostly into service. They have anual revneu of 430 billion which is considered to tbe biggest revenue across world.

marketing strategy: They have right mix of products across their stores and they deliver it with high standard service across their stores. Thus customer satisfaction along with guaranteed low price is the major attraction of Walmart. Their pricing strategy is very unique such that they follow Every day low price. Advertisement will focus such strategy to attract larger group of people. The large sales of volume enable them to gain more profit.Promotional mix of Walmart is also very unique in nature. They use sales promotion, personnel selling, advertisement, social media and public relations. Personela selling happens at stores and they give advertisement in news papers and other visual media withough attractive offer or packages.

Distribution of product : They have strong distribution stratgey inorder to meet customer demand and changing requirement of product varieties.Inorder to stock the product they have regional general merchandizing centers across US,seperate distribution center for food, fashion and perishable goods. Import/re distribution centers etc.

Customer service of Walmart is of high standard. They have toll free number where customers can register their concern or any feebback. It has lesser turn around time for the concern. Apart from that all their stores have sufficient staff strength to serve customers and tbey do provide payback and royalty program for customer retention. They also have online app where customer can directly add products to their cart and then can directly check in to shop for pickup on the available time slots. Thus service to the customer is extremely good

Explanation / Answer

WAL-MART

PLEASE ANSWER WHAT IS WAL-MART'S:

a. ownership,

b. the overall operations,

c. production (how it produces its product),

d. marketing strategy (how it spreads awareness of its product),

e. sales strategy (how it distributes its product), and

f. customer service (how it responds to product issues)

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