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Emily is following focus strategy Under focus strategy the company concentrates

ID: 373827 • Letter: E

Question

Emily is following focus strategy

Under focus strategy the company concentrates on its resources for expanding entering in a narrow market or industry segment in the same way Emily is using the strategy to open up her second location Bakery with the original menu

In concentration strategy the resources adjust concentrated in the same market and in the same business at a place

And diversification strategy is diversifying or expanding the business into other segments in which the business is currently not dealing

Thus the strategy followed by Emily is Focus strategy

Explanation / Answer

Emily's Bakery's customers have asked her to open a second location in a neighboring town offering the same menu as the original location. If Emily decides to do this, she will be following a ________ strategy.

A.

concentration

B.

diversification

C.

differentiation

D.

focus

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