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Q1) Below is how Zuckerberg can be evaluated in terms of the Big Five personalit

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Question

Q1) Below is how Zuckerberg can be evaluated in terms of the Big Five personality dimensions -

Zuckerberg is low on extraversion as he doesn't prefer speaking to the press or participating in public appearances

Zuckerberg is at a high level on agreeableness as he belives in equality, world peace and happiness.

Zuckerberg is high on conscientiousness as he has a clear vision and plan on the ideas Facebook has to take up

Zuckerber is low on Neuroticism as he is not very anxious or stressed in the work

Zuckerberg is high on Openness as he believes in continuous improvement

Q2) Zuckerberg is high on core self-evaluation and emotional intelligence as he is clear on his ideas, thoughts and abilities. He declined offer of billion dollars for selling Facebook and instead, preferred to grow it. This highlights the confidence of Zukerberg, his risk-taking ability and his clarity of thought.

Q3) Below is how Facebook's mission, values and culture affect the three components of employees' attitudes and workplace behavior -

Cognitive - Facebook's mission, values and culture are centered around continuous improvements towards building value to the customers or users. The cognitive component is affected by creating beliefs and thoughts to work towards iterative process of improvements which never end.

Affective - The employees are focused on generating ideas and working towards continuous improvement.

Conative - The employees always compete towards acheiving the objectives of the firm in creating value to customers on a continuous basis.

Q4) Facebook's diversity statistics are similar to other big technology firms like Apple, Google, Amazon etc. It has both gender and ethnic diversity and its employees acknowledge the same to make way for diverse set of people. This helped the firm in creating a policy to recruit diverse talent pool from outside.

Explanation / Answer

1. How would you evaluate Zuckerberg in terms of the Big Five personality dimensions?

2. How would you evaluate Zuckerberg in terms of core self-evaluations and emotional intelligence? Explain.

3. How will Facebook’s mission, values, and culture affect the three components of employees’ attitudes and workplace behavior?

4. What are your thoughts about Facebook’s diversity statistics? Explain.

Individual Differences, Values, Attitudes, and age 25–34 (29.7%). There are over 300 million photos Diversity at Facebook posted daily and over 4.5 million daily likes. The com- pany's revenue grew from $7.8 billion in 2013 to over Mark Zuckerberg, co-founder and creator of Facebook, $17 billion in 2015. Facebook is clearly the largest, is now its CEO. He was born in 1984 to well-educated and potentially most influential, social media site on parents: His mom was a psychiatrist and dad a dentist. the planet. 235 He went to an exclusive preparatory school and was captain of the fencing team. He liked the classics and Zuckerberg's Personal Characteristics writing. He also had passion and skill for working with Zuckerberg, or Zuck, as known to most of his acquain- computers at a very young age. tances, is pale, medium build, and about five feet eight. Zuckerberg created his first messaging program us- He stands erect and generally dresses in T-shirts, jeans, ing Atari BASIC around age 12. His family used it to and sneakers. “His affect can be distant and disorient- communicate, and his dad used it in his dental office. ing, a strange mixture of shy and cocky," according to He entered Harvard in 2002 and quickly became a New Yorker writer. “When he's not interested in what known as a skilled software developer. Zuckerberg someone is talking about, he'll just look away and say, developed computer skills at Harvard working on proj- "Yeah, yeah.” He's known to come across as flip and ects like CourseMatch, Facemash, and Harvard Con- condescending, but “face to face he is often charm- nection. The Harvard Connection experience resulted ing," says the writer. 236 in the famous lawsuit between the founders of Harvard Zuckerberg does not prefer speaking to the press or Connection and Zuckerberg: Zuckerberg settled for participating in public appearances. He is highly around $65 million. He started the core of Facebook motivated and turned down offers to sell Facebook for from his dorm room and left Harvard in 2004 to work billions in the early 2000s because he wanted to keep full-time on Facebook. 234 running and growing the company. Founding and In 2016, there were more than 1.65 billion active growing the company demonstrates intelligence and Facebook users. This represents a 15% increase year risk taking. It certainly took courage to drop out of over year. The most common demographic of users is Harvard to pursue a dream.237 Managing Individual Differences and Behavior CHAPTER 11 391