A vegan leather company is focused on attracting millennials to purchase faux le
ID: 3737651 • Letter: A
Question
A vegan leather company is focused on attracting millennials to purchase faux leather jackets through a digital campaign by aligning their campaign with a referral code given out by influencers and through paid search advertisements linked to a user’s conversion.
They have projected the conversions based on their target segments for later analysis.
Which of the Five-Step Analytics Process have they left out?
Determine the segments of people to analyze the success or failure of the project
Identify the business objectives at the beginning of the project
Define key performance indicators related to each business objective
4. Associate goals for each business objective
1.Determine the segments of people to analyze the success or failure of the project
2.Identify the business objectives at the beginning of the project
3.Define key performance indicators related to each business objective
4. Associate goals for each business objective
Explanation / Answer
ANSWER:-
Determine the segments of people to analyze the success or failure of the project
1.
Determine the segments of people to analyze the success or failure of the project
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