Benefits of sweepstakes: 1. It is quite interesting and attractive to customers

Question

Benefits of sweepstakes:

1. It is quite interesting and attractive to customers

2. Very cost effective

3. Operationally very easy

Drawbacks of sweepstakes:

1. Reach to customers is low

2. Many customers feel that it is spam since it's purely based on chance

Benefits of contest:

1. Since it depends on skills and knowledge reach is quite high

2. It promotes the brand for an organisation

Drawbacks of contest:

1. High cost activity

2. Heavy Coordination work involved

How has social media changed promotions and elections:

1. Awareness: Since awareness is the core of any social media, the success of a promotion or election depends upon the content and its presentability

2. Media Management: Social media can make or break a brand, be it promotional activities or elections. Hence gossips should

be carefully handled here

3. Time: Any news in social media spreads like a fire be it positive or negative. Within no time it reaches to masses. Hence being alert all the time is necessary for organisations.

4. Quick feedback: Is another change in promotion and elections through social media.

Opinion of these changes

1. It is the right to move towards a country's development

2. Good get appreciated and bad get thrashed

3. People are more aware and cannot be cheated

4. It gives value for money

Sweepstakes Contests Promotional activity games which depends on luck Games with depends on knowledge and skill Randomly selected Need to compete and win Chance based Performance based Operationally easy Operationally tough

Explanation / Answer

We have spent time learning about how social media has changed promotions, both in business and politics.

What are the differences between sweepstakes and contests? What are the benefits/drawbacks of each one?

How has social media changed promotions and elections?

What are your opinions of these changes?

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