1. Marketing Strategy: It mainly depends on what unique feature of your product

Question

1. Marketing Strategy: It mainly depends on what unique feature of your product or service that you want to promote. Based on that the company can choose the right channel for marketing. The strategy should involve a combination of Mobile Marketing, SEM, SEO, and Social Media marketing. We need to know the outcome of the strategy even before we execute it to be confident of the strategy created.

2. Porters Five Forces:

3.Online Monitoring: Make use of google analytics or adobe analytics to measure the effectiveness of the digital marketing campaigns. They will give the right data for analysis and to make suitable changes to attract more traffic to the website. Make use of social media analytics as well to generate more leads from different channels and to interact more with the existing customers.

4. Six types of Social Media:

5. Banner: Banner comes under digital marketing where you put display ads for your product and service and try to generate leads from them. The same can be achieved using Google Adwords by creating campaigns based on the business requirements and investment.

6. Digital Marketing: Various things come under digital marketing and some of the examples are given below:

Digital marketing means conveying or communicating the message of the company using various digital channels and the outcome of the activity should be inbound leads for the sales team to sell the product or service. The company should concentrate more on this and this basically is the best strategy for the company to stay in the market.

PESTLE: Political, Economic, social, technology, legal, and environmental

Conducting pestle analysis is important for the company to analyze if any of these factors are having an adverse effect on the business. Various parameters of the company related to each of thee elements should be thoroughly studied.

Pay Per Click: This is one of the most popular and most effective KPI in digital marketing. The company creates a digital marketing campaign and it gets displayed on various websites and mobile apps. Whenever a user clicks on the add the company has to pay a certain amount of money to the Google (Google AdWords). This works really great for all the companies when they have the right content and design.

Android: The company should create an android app for the business and try to make it more user-friendly compared to that of competitor's. This will attract more traffic and this should be of very high priority. The world is going mobile so provide them on a smartphone to have a competitive advantage.

Geo-Targeting: The company can generate leads from a specific area using the geotagging feature on Google AdWords. This basically displays Ads only in a specific area of a country and generate leads from there.

A marketing strategy can be a combination of these factors discussed but at the end of the day, it all depends on the business requirement. The company might not have a budget for all these activities to be conducted at once. So create the strategy based on the business requirement and identify the best practices quickly to leverage on that.

Explanation / Answer

Using the following factors how can you help a company from collpasing, by using ht below factors create a marketing statrgey.

1.Marketing Stratrgy, 2.Porters five forces, 3.online monitoring , 4. six types of social media, 6. banner, 7. digital marketing, 8.PESTLE 9.PAY PER CLICK , 10.ANDROID 11. GEO TARGETING.

PLEASE GIVE ME DETAIL REPORT ON THIS ABOVE FACTORS.

THANK YOU

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