1 - The Hofstede\'s Dimensions would help us to know the effects of the cultural
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Question
1 - The Hofstede's Dimensions would help us to know the effects of the cultural practices in a particular country and how it would affect the people living there. This model would help the company to find that if the product would be accepted in the country, will it survive in long run, does it align with the cultural practices. These all factors would help our company to see if the product is well in line or it needs to be changed before it could be introduced in a particular country.
2 - Our Product is being sold in Malaysia, a South Asian country, Acc to the Hofstede's Insights, Malaysia is a Collectivistic society, where people would be interdependent on each other, here the product could be sold in high number or low number as there would word of mouth. Plus Malaysia is highly indulging society, where people believe in living lives with freedom and enjoying every bit of it, it means our product, a moisturiser, which is can be categorised as a want, would be successful in the country, the acceptance level will be well above average.
3- Power of distance - This is high in Malaysia, this could be a barrier to the introduction of the product in the country has lots of red tape is to be involved.
Individualism - Malaysia is a Collectivistic society, where people would be interdependent on each other, here the product could be sold in high number or low number as there would word of mouth
Masculinity - Malaysia believes in equality, hence the product would not face any problems it would be accepted in the country.
Uncertainty Avoidance - In Malaysia, little bit offtrack from the traditions is tolerated, this won't affect our product in any way
Long-term Orientation - Malaysia has Normative culture, where people want to hear truth, hence high level of quality would be needed with truthful communication
Indulgence - Malaysia is highly indulging society, where people believe in living lives with freedom and enjoying every bit of it, it means our product, a moisturiser, which is can be categorised as a want, would be successful in the country, the acceptance level will be well above average
Hence with the above observation, selling Moisturiser is easy, provided it could enter the market by clearing the red tape in introductory state, otherwise, the product would be widely accepted
Explanation / Answer
This is a multi part question based on global business, if anyone can help. The country and product I am trying to figure out information on is Malaysia and a face moisturizer. I am basing the statistics and facts of a specific item within Malaysia; a(n) 8oz face moisturizer. I was told globaledge and exports.org could be a good source of information, but I can’t see to find what I’m looking for. Thank you to anyone who can help. This is a multi part question based on global business, if anyone can help. The country and product I am trying to figure out information on is Malaysia and a face moisturizer. I am basing the statistics and facts of a specific item within Malaysia; a(n) 8oz face moisturizer. I was told globaledge and exports.org could be a good source of information, but I can’t see to find what I’m looking for. Thank you to anyone who can help. Section III: Cultural Aalysis Adaptability of the Product nsider thk dimeasions of the country as noted by Hofstede's How will these dimensions affect the product and need to adapt the product Is there an acceptance level for your product from a cultural perspective, education perspective? Literacy etc. Prepare a Hofstede Model of the country's dimensions, which illustrates potential opportunities or threats to the product entry. Examples: if there is High Uncertainty level in this country? Will that result in a barrier to entrance?Related Questions
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