SWOT analysis is used to identify Strengths, Weaknesses, Opportunities and Threa
ID: 372954 • Letter: S
Question
SWOT analysis is used to identify Strengths, Weaknesses, Opportunities and Threats of a company, thus helping managers to decide, what aspect of its working needs more concentration or increased focus, and also which aspects could be used for expansion, profits and sustainability.
The question requires a SWOT analysis for Harley Davidson. The name, Harley Davidson, no doubt, is a brand one can bet for, and has a huge market share in countries like US, when compared to other motorcycle production companies. The brand plays a great role, and Harley Davidson is one such brand, which people wish to have for pride.
STRENGTHS
1. It has great customer loyalty associated with its brand image. (Marketing)
2. High quality products. (Safety and Quality).
3. They provide adequate services and even customization of motorcycles, as per the need of the customer. (Operations.)
WEAKNESSES
1. Prices are too high (Marketing).
2. Although it is an international brand, it has huge market share only in US. (Marketing).
OPPORTUNITIES
1. Usually their products are similar to each other and lack differentiation. This gives them the opportunity to increase their product differentiation and tap more customers. (Executive Leadership).
2. It's major market is US. Hence, it has the opportunity to expand to other markets like, Asia, Africa etc. (Marketing).
THREATS
1. It has many rival competitors. (Executive Leadership).
2. All of it's motorcycles are not fuel efficient. (Corporate Responsibility and Ethics.)
Similarly, after going through the entire case study, Jot down various aspects of Harley Davidson that fall under the categories of Strengths, Weaknesses, Opportunities and Threats, also enlisting the respective divisions they fall into, ultimately helping one to decide, the areas of improvement, areas of expertise and areas of risk.
STRENGTHS
1. It has great customer loyalty associated with its brand image. (Marketing)
2. High quality products. (Safety and Quality).
3. They provide adequate services and even customization of motorcycles, as per the need of the customer. (Operations.)
WEAKNESSES
1. Prices are too high (Marketing).
2. Although it is an international brand, it has huge market share only in US. (Marketing).
OPPORTUNITIES
1. Usually their products are similar to each other and lack differentiation. This gives them the opportunity to increase their product differentiation and tap more customers. (Executive Leadership).
2. It's major market is US. Hence, it has the opportunity to expand to other markets like, Asia, Africa etc. (Marketing).
THREATS
1. It has many rival competitors. (Executive Leadership).
2. All of it's motorcycles are not fuel efficient. (Corporate Responsibility and Ethics.)
Explanation / Answer
Part II: SWOT Analysis
Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.
Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:
Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.
Operations: Quality, service, and consistent execution.
Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices.
Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.
Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.
Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.
Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.
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