5) Social marketing Marketing for society is aimed to influence the behavior and

Question

5) Social marketing

Marketing for society is aimed to influence the behavior and improve well being

6) Convenience products

The convenience products are those which have almost same attributes and no comparison is done by customers before making purchase decision

7) Industrial products

They are those either used directly for use in business or further processing done

8) Unsought products

Those which are not considered for buying by consumer. It may be due to poor positioning or marketing of product or product characteristics itself

Explanation / Answer

5. is the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society 6. A consumer product or service that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort is 7. A/AN are those purchased for further processing or for use in conducting a business. 8. A/ANs a consumer product that the consumer either does not know about or knows about but does not normally think of buying. 9. A ] is a group of products that are closely related b ecause they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. 10. l is the differential effect that knowing the brand name has on customer response to the product or its marketing.

Related Questions

Navigate

• Browse (All)
• Browse 5
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.