1. Convenience goods: The Target market factors need to be set on the mind befor
ID: 372922 • Letter: 1
Question
1. Convenience goods: The Target market factors need to be set on the mind before resorting to multiple distribution channels in general. If the product is classified as Convenience goods, then it would require more intensive distribution channels with wider coverage. This is so because convenience goods need to be widely available to the consumers for example the positioning of a health product in the market. Convenience goods also need to reach out to the consumers in a faster and easier way because it shall be resorted to, as a frequent purchase by the consumers, owing to their tastes or habits.
2. Shopping goods: Shopping goods would require selective distribution with wide market coverage because the consumers shall select the products based on comparison of the products on various attributes. For example, electronic items, apparels, etc.
3. Luxury goods: Exclusive distribution would be something that you would like to resort to when intending to buy some high-end luxury items or something that may not be available at all common retail places.For example, the purchase of Rolex wrist watch product. Known for its high-end segment, innovation and accuracy, this product resorts to an exclusive distribution channel and when it comes to choosing of a luxury wrist watch brand, Rolex is something that hits the mind of the consumers the first.
Explanation / Answer
#31) Identify and then discuss the distribution strategies are best for each of the following: (1) convenience goods, (2) shopping goods, and (3) luxury goods? As part of your answer, be sure to briefly explain the reasons why you have selected a given distribution strategy for each type of good. (2 Points)
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