1 a When we combine otherwise unthreatening databases, the resulting database ma

Question

1 a When we combine otherwise unthreatening databases, the resulting database may show personal data that the consumers feel is private (e.g., patterns of spending and placing consumers into categories). But many organizations these days collect individual information, including your credit card provider, your bank, your creditors, and virtually any retail store in which you use a credit card or other identifying customer number. Who owns the information that is collected? Do you, the person who initially provided information to the collector? Or the collecting organization that spent the resources to save the information in the first place?

1 b Is anonymous click-stream tracking and profiling objectionable? Is sending targeted advertising information to a computer using cookie ID numbers objectionable?

Explanation / Answer

1 a Every organisation has their T&C and privacy policy, information collection and its protection is the ownes of the organisation. Person must be carefull to provide informaton to trusted parties and systems only.

1 b Technically there is hardly any anonymous click stream tracking , because if you(organisations) decides to track click stream of users then information collected must be identified with someone or something which is clear intrusion in indidual privacy (behaviour).

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